Join the Ash Center for a conversation with Guillaume Liegey MPA 10 and Brune Poirson MPA 17 as they discuss the reinvention of political parties in France following French president Emmanuel Macron’s historic election this year. Liegey, founder of the European political data firm Liegey Muller Pons, worked as a consultant to the Macron campaign. Poirson assumed office this summer as a member of France’s National Assembly from President Macron’s political party En Marche. Liegey and Poirson will explore how En Marche’s “listening campaign” helped turn France’s traditional political dynamic on its head and how other parties and political movements might learn from their success. Ash Center faculty affiliate Marshall Ganz will moderate. Arthur Goldhammer, senior affiliate at the Center for European Studies will serve as respondent.
Guillaume Liegey is the co-founder and CEO of LMP (Liegey Muller Pons), a leading European campaign technology company. LMP has developed technological solutions to analyze and influence local public opinion. Over the past four years, more than 1,000 political and business clients in 6 European countries have used LMP’s software, notably Emmanuel Macron's movement En Marche!. The company has offices in Paris, London and Berlin.
Prior to LMP, Guillaume was National Field Director for François Hollande's 2012 presidential campaign and worked for McKinsey & Company in Paris and Boston. He is a lecturer at Sciences Po Paris, where he teaches a course on electoral campaigns. Guillaume is a graduate of HEC Paris and Harvard Kennedy School of Government.