Based on five years of fieldwork and over 150 interviews Nina Gheihman conducted for her dissertation in sociology at Harvard University she Is writing a book called How It All Vegan—a behind-the-scenes story of how veganism transformed from a niche subculture into a mainstream juggernaut. It will be published in 2022 by Bloomsbury Publishing USA, represented by Brockman Inc.
In 2020-21, she is appointed as a Postdoctoral Researcher at the Sustainable Food Initiative at University of California Berkeley’s Haas School of Business.